What Google says is law

Google wants to make the internet safe and what Google wants the whole world must implement. This one sentence basically describes very well how Google has been dealing with the internet, webmasters and web workers for years. Once Google was a search engine, now Google is a monopoly, in Germany even the synonym for internet. When my grandma opens the browser, it's not Firefox and Internet is not Internet, everything is blurred to Google.

But now the search engine of yesteryear has become much more like a dictatorship. Webmasters have to do what Google thinks is right. Even SEO's have now made Google make everyone dance to the nose of the search engine giant and nobody dares anything anymore. We trot along like sheep, throwing ourselves into expenses and work because Google demands this today and that tomorrow. Half the time is spent studying the webmaster guidelines and following them. Google, a kind of totalitarian state on the Internet.

HTTPS on compulsion

Currently, Google wants to make the Internet safer. Or simply encrypt all connections so that no special services can be throttled? Who knows exactly. Of course, Google is generally responsible for this (caution irony!). If not a search engine, then who should be responsible for security on the Internet. Because Google wants that, bloggers now have to think about HTTPS protocols. This is also because HTTPS is not necessary, but browsers such as Chrome require it for the new HTTP/2 standard, even if it is not described in the standard itself.

Apart from that, HTTPS should only be of use to those who move forms or sensitive data around on their website, but with the new Google laws, it's also the turn of bloggers. Of course, this only costs the little writer money and performance, because HTTPS is basically slower than HTTP, and as I said, it is not completely free at the moment. But what does Google itch.

Google prefers HTTPS

So if you own several blogs, run a few niche sites, maybe have built up fansites, you will soon be marked by Google. There is already the big red lock in the Chrome Browser and in the search results blogs and websites without HTTPS should also have real disadvantages soon, or pages with HTTPS will be displayed in the future with a strong preference. Of course there is no exact data on this, after all it is Google.

If Google says now everybody needs HTTPS, then the switch is simply flipped and all other WordPress blogs slide down in the search results accordingly. It was more or less always like this, so this is nothing new this time either. It's still annoying, as always. According to Google, HTTPS has been a ranking factor since 2014, but it's rather a small one. Very small. At least still.

Tree house with armoured door

Now there are people who think it is great. Finally everything becomes much safer, they say, but in the end such a statement is rather nonsense for me. In fact, blogs like FastWP are getting slower because HTTPS is not quite as fast and the server load is increasing. On slow tablets, encryption can still cause problems, but slow technology will probably disappear more and more from the households by now. Nevertheless: A completely encrypted website, which neither requests data nor collects any personal data, is rather useless in my eyes. As if I would secure a tree house with a bullet-proof door.

This has no advantages, after all there is nothing of value inside, it just takes much longer until I can finally enter the tree house. That's about how I see HTTPS for normal blogs. Well-noticed as a normal person (!), not as a paranoid conspiracy theorist or family man who likes to look for weird stuff on the internet and is afraid of getting caught.

I hate you too Google

For shops, online banking and the like, a secure connection naturally makes sense. This involves sensitive data that must not be intercepted under any circumstances. Rightly and sensibly. But what data do you disclose on blogs like FastWP? The theory of security experts is always that the user does not know which data is sensitive and could be used as such. But to be honest, I also see this differently.

Just like the costs, because even if everywhere is already talking about Let's Encrypt, i.e. the organization that issues free SSL certificates, this is over the reality. It takes time, root access and an own server, appropriate knowledge and much more to use HTTPS correctly. Currently Let's Encrypt is not supported by many providers (but it's still beta) and the certificates from the manual mode are only valid for 90 days, so the procedure has to be repeated every 2 months to be on the safe side. HTTPS might become really expensive and annoying for some, especially for small webmasters, especially if they lack the time and basic knowledge.

And this, although HTTPS is basically completely superfluous for just these little webmasters. However, at some point it will no longer be possible to do without, because Google sets the rules. Monopoly position and so on. Whether I like it or not. Thanks a lot Google, I hate you too. Still and more and more.

About Christian

My name is Christian and I am co-founder of the platform fastWP. Here in the magazine I am responsible for the more "technical" topics but I like to write about SEO, which has been my passion for over 10 years now.

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